In a world full of choices, we found ourselves drawn to making healthier ones, particularly when it came to what we ate, purchased and the products we used. We realised that what you put on your body could have as much impact as what you put in it. This was important not only for us, but for our family and the home we live in.
What we sought was honesty and simplicity. But what we found, was often far from it.
The brands we believed were right for us, were often at odds with our principles of a healthier lifestyle. With ingredients we couldn’t pronounce, many products claimed they were eco-friendly, but few could sincerely claim to be human-friendly.
We wanted to change that.
We looked back at a time when things were simpler, life was simpler. A time before cheap substitutes and profit margins got in the way.
We sought to create a versatile product range with only safe, natural and nourishing ingredients. Doing away with the need for multiple cleaning products that each promised to do only one thing.
Transparency became the foundation for us, which was easy, as we settled on just a few quality ingredients. Ingredients which we carefully brought together with therapeutic essential oils to become effective cleaning products.
The best bit? They’re kind to the planet, and most importantly, to you.
Taking care of you
Free from harsh chemicals, preservatives, palm oil and synthetic fragrances we knew our products were good for the body. But, we wanted to take this a step further, to also look after the mind.
We wanted our products to become little reminders during a hectic day - to slow down, be mindful and even to just breathe. We wanted washing your hands or wiping the bench to become a moment to pause and take a minute to unwind. So, we created labels we could love, labels that remind you to take a second to take care of you.